Product Management and Development

I've been working on best ways for launching a new high technology product.
I met the article "The Top 12 Product Management Mistakes And How To Avoid Them" by
Martin Cagan from Silicon Valley Product Group. I found it very practical and useful. Here are the mistakes:

1. Confusing Customer Requirements with Product Requirements
2. Confusing Innovation with Value
3. Confusing Yourself with Your Customer
4. Confusing the Customer with the User
5. Confusing Features with Benefits
6. Confusing Building Right Product with Building Product Right
7. Confusing Good Product with Good Business Model
8. Confusing Inspiring Features with “Nice-to-Have” Features
9. Confusing Adding Features with Improving Product
10. Confusing Impressive Specifications with an Impressive Product
11. Confusing a Complete Product with a Sellable Product
12. Confusing Product Launch with Success

Martin also has a new book called "Inspired: How to Create Products Customers Love"